By Charmaine Griffin Flaunt Magazine.
The iconic Italian fine jewelry line, Pomellato, celebrated its late August grand reopening last week in Beverly Hills — a new space with a luxurious design, taking customers through an elegant atmosphere that focuses on timeless yet modern jewelry.
The stores red laquer, gold chains, and royal purple chairs honor the brands signature colored gems. The brand hosted an elegant cocktail hour at the Pomellato store, bringing together guests like Chiara Ferragni, social media influencer and the face of the Pomellato From Women campaign.
Following the gathering, Chiara joined guests who proceeded to the rooftop terrace at Christie’s, where they viewed the campaign that was originally introduced in May on International Women’s Day.
At the heels of the brands 50th anniversary, the Pomellato For Women’s campaign celebrates women through “the timeless beauty of individual personality”.
Ferragni’s blog The Blonde Salad launched back in 2009 has propelled her into entrepreneurial success, which proves why Pomellato describes her as an “influencer-model-guru-CEO”. In talking to the radiant Chiara, we learned more about her work with Pomellato and why her voice represents one of the many women changing the tide in leadership, art and culture.